• Technical caravans to take professionals and business people to the event form all over Brazil and especially from states located in the south and southeast of the country.

• Announcements in the sector's main magazines, specialized newspapers and websites;

• Periodic direct mailshot with information leaflets and invitations to 500,000 professionals;

• Periodic e-newsletters and invitations to 100,000 registered addresses;

• Directed distribution of 800,000 printed invitations;

• Visits by agents to the main centers in the state;

• Permanent availability of point-of-sale kits (information leaflets, stamps, posters, handouts and invitations);

• Event website containing news about the sector and fair exhibitors;

• Prior on-line registration;

• Announcement in the sector's main Brazilian and international events' calendars;

• On-going work by press agents, with the distribution of press releases;

• Teams from the sector's main magazines, newspapers and websites at the event;

• Closer to the event, disclosure via the mass media;

• Printing of 15,000 official catalogs containing the trade fair map, a producer and services guide and a list of exhibiting companies. sitoras.